Head of Own Brand IP

The Opportunity

We are seeking a dynamic and strategic professional to lead the development and growth of our own Intellectual Properties (IPs). This pivotal, hands-on role is dedicated to elevating our brands, shaping them into powerful assets that fuel retail loyalty campaigns and become standout successes in their own right.

Reporting & Team Structure

• Reports to: Chief Solutions Officer

• Team: This is an individual contributor role in the early stage, requiring a hands-on, end-to-end project leadership approach.

About Us

We build retail loyalty campaigns and exclusive product ranges with leading brands and major retailers. Our competitive edge lies in speed to market, industrial know-how, and smart use of data & AI to create ranges that delight shoppers and drive loyalty.

Key responsibilities

As the Head of Own Brand IP, you will balance strategic vision with hands-on execution across the entire IP lifecycle.

Strategy & Leadership

• Strategic Direction: Develop and execute comprehensive brand strategies for new and existing IP, translating market insights and trends into actionable plans.

• Cross-Functional Leadership: Work closely with Design, Development, Marketing, and Sales, uniting global teams around a shared vision to drive impactful results and successful commercialization.

• Senior Reporting: Present key milestones, strategies, and performance analyses to senior leadership.

• Operational Excellence: Establish workflows, governance models, and best practices for efficient IP development and cross-team alignment.

IP & Brand Management

• IP Creation: Collaborate with creative teams to develop new IP concepts, including characters, stories, and product lines, from concept through launch and beyond.

• Creative Direction: Define the creative vision, guardrails, style guides, and brand bibles to ensure cohesive storytelling and a consistent visual identity across all platforms and touchpoints.

• Brand Guardianship: Act as the internal brand champion, ensuring alignment and high-quality creative output across internal teams and external agencies.

• Innovation: Identify opportunities to extend IP into new categories, formats, or innovative brand expressions (e.g., digital content, interactive experiences).

Commercialization & Insights

• Marketing & Promotion: Develop and implement integrated marketing plans, including advertising, social media, and brand activations, to promote IP and drive awareness.

• Licensing & Partnerships: Evaluate potential licensing opportunities, develop guidelines for co-branded initiatives, and oversee partner compliance.

• Consumer Insights: Lead research and trend forecasting (cultural, retail, behavioural) to inform brand strategy, creative direction, and champion a test-and-learn mindset through consumer testing and feedback loops.

• Performance Analysis: Monitor and analyse the performance of brand initiatives using data-driven insights to continuously refine strategies.

Required qualifications

• Experience: 10+ years in brand management, product marketing, or a similar role, ideally within retail or for a consumer brand.

• Education: Bachelor’s degree in Marketing, Business Administration, Design, or a related field.

• Strategic & Analytical Thinking: Proven ability to translate market insights into actionable marketing and brand strategies.

• Project Management: Strong organizational and project management skills with proven experience leading complex projects in global and cross-functional environments.

• Communication: Exceptional verbal, written, and presentation skills (especially PowerPoint) for engaging internal and external stakeholders.

• Industry Knowledge: Solid understanding of design, product development, marketing, and retail campaign strategies.

• Language: Fluent in English.

Preferred Qualifications

• MBA preferred.

• Proficiency in additional languages is a plus.

• Familiarity with AI tools and their applications in marketing.

• Proficiency with Adobe Creative Suite and/or other design tools is a plus.